This may unfortunately be done in some dental clinics that more than one dentist is working there and what the owner of dental clinic cares about are
- How much each dentist is making?
- How many new patients each dentist has?
Answers to these questions are directly effecting the funds deposited in the bank account of that dental clinic.
In fact, what exactly is going on behind the suggestions, recommendations and advises the patient receives from his/her dentist? How can they trust that dentist's advice?
Corruption in dental offices and income-oriented daily targets and goals that are never supported by medical, logical and essential factors, will finally make huge unsolvable problems for patients and super unsolvable problems for the dentist of dental office too.
There even might be a long-term scenario to earn as most as possible from a single patient during a long time by forcing them to receive unnecessary treatments, visit very often, making problems for that tooth, giving an additional treatment to fix and finally earning huge numbers out of the patient.
Dentists must focus on what exactly brings them success in their career. Cause the success is making them a pleasant income that never goes off. Daily income, in case doesn't match with logical reasons for treatments, will not bring a real success for the dentist.
Let's have a deeper look to the business life of 2 types of dentists or dental offices with 2 different strategies for making business goals and targets.
Study of business growth
Here we take a look at the growth of the business, studying costs, income, popularity. On the bottom of the chart we have 11 years of activity. On left side of the chart we have some scores we may give to income, cost and popularity.
This group of dentists are usually investing least possible time for consulting with patient before the treatment.
- Because of lack of popularity, the income is never predictable about next years.
- Income does not raise on a slight growth.
- Each year has an absolutely different value, thrived of popularity, business's capital to invest on advertisement, etc.
- The income is getting close to a constant amount and will hardly raise that amount, next years.
- The income grows very huge at first but it it doesn't go in the same way in upcoming years.
You may ask, why the cost is raising this much? The major costs of this type of dentists are:
- 100% Refunds to avoid patients' complaint.
- Legal Fees to protect themselves against Dental Malpractice Lawyers.
- Legal Fees paid for the patients who has had successful complaints.
- Huge advertisements to cover the negative reputation.
- Buying fake reviews, likes and follows on social presence.
In the other hand, the ones who focus on your health are more popular and even make more money.
- The income raises huge and fast, after a specific period of investment.
- Because of the popularity, the income of next years is definitely progressive.
- The income approaches infinity and not a constant amount.
Dentist starts up with a great deal of advertisement to promote himself and to be seen. Until the the end of 3rd year of activity, the costs are still much and the income hasn't still approach the cost. What happens after that is not a miracle at all. That's all how it works once a dentist focuses on patient's happiness. The popularity starts to do the job of advertisements with an extremely more effective role. Dentist starts to advertise more to generate new leads that will again be happy patients and will eventually make good income.
This dentist advertises to make new happy patients and more popularity. NOT to make income. NOT to cover the any negative reputation.
What's acting similar in both?
The popularity of these dentists is directly thrived of experiences shared by patients in different ways. It might be a social review, google review, feedback shared with friends and other potential patients, etc.
Popularity works like a magnet for business growth. If it's below the income, it attracts the income to itself to lower level. If it's above the income, it attracts the income to higher levels.
What's the strategy of a successful dentist?
A successful dentist's periodical goal can be everything except the income. The goal is to focus on all factors that help popularity grow with keeping both eyes on patient's health, keeping no single eye for no single second on the amount earned today, this week, this month, this year, etc.
All this dentist does about the received amounts is generating the statistics that gives him a good understanding of what the business did in last year. This result also will support the idea of effectiveness of popularity.
What are the real goals?
- Keeping number of cancellations below a minimum number
- Target number of new patients
- Target ratio of returning patient to new patient
What should you do as a patient? How to recognize?
You as a patient should trust dentists who provide you medical information, invest time to describe all advantages, side effects and challenges of possible treatments from all aspects, invest time, effort, energy and concentration to analyze your tooth, your mouth and the behavior of your body, do not push you and leave no gap between you and them.
Dr. Sam Saadat and his team work hard on R&D. They research about all information you may need to know before any treatment. Sam Saadat D.D.S. provides you free consultation session to go through your dental issue and provides you accurate answers to any question you may have.
Newbury Smiles is not just a simple dental office that takes care of what you ask. We update ourselves, any single day. We develop our knowledge and we enjoy educating our website visitors about all they should know. We provide you not just a simple treatment, but solutions to achieve your dream about your smile.